Here's What the Fight For Your Attention Really Looks Like

Whatever the next wave of technology that competes for your attention is, it will find ways to further hook into our feelings of need for connection, need for attention, need to be seen, and need to grow in environments that we can control. Books read. Miles run. Movies watched. Podcasts heard. Games played. The subliminal beauty of these goals permeating in our day-to-day life is that they also have their hooks in our subconscious attention, where we ruminate, lament, and think about how to grow. Thinking about the thing even when we’re not doing the thing.

Mea culpa. L'esprit de compétition inculqué dès le plus jeune âge laisse des traces difficiles à effacer. Il y a une vingtaine d'années, pendant l'apogée des blogs, il était de bon ton de se plaindre du nombrilisme ambiant. Quelque part, les réseaux sociaux ont apporté une véritable démocratisation de ce mode d'être en ligne. Hypermédia de masse.